#171: How to Defend Your Brand | Shevelle McPherson

Red Beard Radio with Brian Keith

Brian Keith and Brian 'Red Beard' Keith에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Brian Keith and Brian 'Red Beard' Keith 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

2y ago 19:43

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Shevelle McPherson, Esq., began her legal career as a prosecutor and an assistant district attorney for the City of Philadelphia.

After several years of service, Shevelle set out on her entrepreneurial journey. She formed McPherson Law and expanded her law firm to three locations in the first year.

@shevellemc

1:44 "'The first thing you should actually consider is, "How do I protect this brand?"" -Shevelle McPherson

7:07 "[They] didn't even bother to change the name." -Brian Keith

9:48 "That can be so damaging that it can actually put them out of business." -Shevelle McPherson

11:53 "Her competitor came in and filed the trademark." -Shevelle McPherson

13:53 "No one on Earth can guarantee you that your application is going to get approved." - Shevelle McPherson

16:55 "That drains my energy, and I just want someone else to deal with it." -Brian Keith

214 에피소드

#Entrepreneur #Business #Marketing #Businessgrowth #Sales #Smallbusiness #Brian Keith #Brian 'Red Beard' Keith