Jenny Goldfarb, Founder & CEO of Unreal Deli

Real Women's Work Podcast

Shark Tank may have been your introduction to Mrs. Goldfarb, too!

As an avid watcher of Shark Tank I specifically remember when Jenny appeared. I was so excited to see a vegan deli meat on the show!

Jenny's energy, passion, commitment and joy burst throught the screen. I found myself not only cheering her on but thrilled that she got a deal with one of my favorite Shark's; Mark Cuban.

A couple of months ago Jenny's name popped up in a bunch of my vegan Facebook groups- turns out, Unreal Deli was launching in the service deli of Hannaford Supermarket! Do you know what the service deli is? It's the counter where you take a nubmer and order your deli meat and cheese. And a vegan deli meat was launching!

From rolling a suitcase of samples into a local deli to the ailsles of Whole Foods, in this episode Jenny walks us through what it was like to get started in this space and bring her product mainstream. It's a remarkable story that goes back to Romania over a hundred years ago.

In addition to sharing what her days are like, how she knows how much product to send to Whole Foods, and what it's like to work with a co-packer, Jenny also shares with us inspiraiton, wisdom, and belief in every one of us. This is an episode you do not want to miss!

Click here to find your nearest Hannaford Supermarket

Click here to order your Unreal Deli directly!