How to Develop an Ecommerce Strategy That Drives Sales & Builds Loyalty with Chelsea Jones and Rachel Saul

Real Food Brands Marketing Strategy Podcast: Food Branding Tips to Help Food Entrepreneurs Build a Strong Brand That Stands Out Using Brand Strategy as a Guide

Katie Mleziva에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Katie Mleziva 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

3+ y ago 28:18

MP3•에피소드 홈

Ecommerce is one of the hottest topics in the food business. However, if you try to jump straight to tactics without thinking through your goals, you’re likely to run into trouble.

Today on the Real Food Brands Marketing Podcast, host and Food & Bev Brand Strategist Katie Mleziva talks to Chelsea Jones and Rachel Saul, founders of Chelsea and Rachel Co., an Ecommerce agency and certified Shopify Plus partner. We’ll hear their top Ecommerce tips and dispel some myths along the way.

In This Episode:

How COVID-19 has changed the landscape for Ecommerce in food and beverage.
Why brands that invest in direct-to-consumer brand sites have an edge.
Why brands need to stand out even more in online shopping.
What you need to know about your consumers.
How to get clear about your brand.
Why email marketing is so important.
The essentials you need to get the most out of your web presence.
Why subscription is king for food & bev.
Stats you need to look at to grow your subscriptions.

Resources:

117 에피소드

#Business #Marketing #Katie Mleziva #Entrepreneur #Foodmarketing #Strategy #Food #Brand #CPG