Is Your Business by Default or by Design?

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

Too many women entrepreneurs work crazy long hours trying to do everything themselves. And just when they feel like they’ve finally put out one fire, another one flares up soon after. But panic isn’t a business strategy, and you didn’t become an entrepreneur to stress yourself out.

Imagine a 2022 that’s different, one without the hustle and burnout. Imagine running your business by design instead of default. When you do, things begin to run like clockwork. So in this episode, I dive into a strategic process for consciously designing a business that works for you instead of you for it. Welcome to day three!

On this episode of Promote Yourself to CEO:

3:33 - Why are we doing business design today after lifestyle design yesterday? It reflects one of The CEO Collective values.

5:33 - I discuss the first part of today’s exercise: looking at your personal definition of success.

7:46 - What’s your professional definition of success?

8:42 - Without getting clear on part two and being more discerning, your business becomes really stressful.

9:43 - Part three shifts you into money mode, but you’re not just going to pull a revenue goal out of thin air. Here’s a helpful way to crunch the numbers.

12:11 - I talk about what to do after you’ve come up with your revenue goal and mention a caveat to keep in mind if you have multiple offers.

14:55 - Marketing that works best for others may not be right for you at all. So how do you figure out the best strategy for you?

Show Links

• Plan Your Best Year Ever 5-Day Challenge
• Profit First by Mike Michalowicz
• Racheal on Instagram