Melanie Herschorn On Why You Need an Author Platform Strategy


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Player FM과 저희 커뮤니티의 Juliet Clark 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.

What is an author platform strategy, and why do you need it? Today’s guest is Melanie Herschorn, a content marketing strategist at VIP Digital Content. In this episode, she joins Juliet Clark to break down the importance of strategizing your book marketing before you even start working on your next project. Melanie is on a mission to support and empower her clients to create clear messaging and content that shines a light on their individuality. A book doesn’t just exist in a vacuum. It is a tool. Learn more about optimizing your marketing strategy, having the right lead magnet, and audience building by tuning in.

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