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Leah Tharin에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Leah Tharin 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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50: Jamie Gier - The good side of B2B Marketing

52:34
 
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Manage episode 400483351 series 3409156
Leah Tharin에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Leah Tharin 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Summary
Jamie Gier, - CMO at DexCare and former Director of Product Marketing at Microsoft - and I talk about the importance of understanding the customer and the challenges of marketing in regulated industries. We also touch on the process of learning marketing, the concept of account-based marketing in B2B, and how to connect it to revenue through ROI cases for our customers. The conversation concludes with a focus on relevant outreach and communication concepts with the aid of AI.
Takeaways
Good Marketing plays a strategic role in product development, informing product strategy and ensuring a unified voice in the marketplace.
Marketing in regulated industries, such as healthcare, requires balancing compliance with innovation and user experience.
Learning marketing involves understanding the customer, creating value, and staying up to date with industry trends.
Account-based marketing in B2B involves aligning with sales, understanding ideal client profiles, and deploying the right sales and marketing motions. Effective processes and personalization are crucial in marketing and sales.
Making the ROI case for customers from Marketing is essential.
Chapters
06:42 The Importance of Personal Board of Directors
12:18 Measuring Marketing Impact
16:29 The Role of Marketing in Product Development
22:02 The Challenges of Marketing in Regulated Industries
38:14 Learning Marketing and Creating Value
45:38 Account-Based Marketing in B2B
47:30 Effective Processes and Personalization that doesn't feel artificial
49:17 Making the ROI Case through Account-based Marketing
My Blog / Newsletter: www.leahtharin.com
Linkedin: https://www.linkedin.com/in/leahtharin/
Twitter: https://twitter.com/LeahThar
#productledgrowth

Leah on Linkedin / Twitter / Youtube

  continue reading

54 에피소드

Artwork
icon공유
 
Manage episode 400483351 series 3409156
Leah Tharin에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Leah Tharin 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Summary
Jamie Gier, - CMO at DexCare and former Director of Product Marketing at Microsoft - and I talk about the importance of understanding the customer and the challenges of marketing in regulated industries. We also touch on the process of learning marketing, the concept of account-based marketing in B2B, and how to connect it to revenue through ROI cases for our customers. The conversation concludes with a focus on relevant outreach and communication concepts with the aid of AI.
Takeaways
Good Marketing plays a strategic role in product development, informing product strategy and ensuring a unified voice in the marketplace.
Marketing in regulated industries, such as healthcare, requires balancing compliance with innovation and user experience.
Learning marketing involves understanding the customer, creating value, and staying up to date with industry trends.
Account-based marketing in B2B involves aligning with sales, understanding ideal client profiles, and deploying the right sales and marketing motions. Effective processes and personalization are crucial in marketing and sales.
Making the ROI case for customers from Marketing is essential.
Chapters
06:42 The Importance of Personal Board of Directors
12:18 Measuring Marketing Impact
16:29 The Role of Marketing in Product Development
22:02 The Challenges of Marketing in Regulated Industries
38:14 Learning Marketing and Creating Value
45:38 Account-Based Marketing in B2B
47:30 Effective Processes and Personalization that doesn't feel artificial
49:17 Making the ROI Case through Account-based Marketing
My Blog / Newsletter: www.leahtharin.com
Linkedin: https://www.linkedin.com/in/leahtharin/
Twitter: https://twitter.com/LeahThar
#productledgrowth

Leah on Linkedin / Twitter / Youtube

  continue reading

54 에피소드

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