What is product conviction and where does it come from? - Brian Donohue & Michelle Fitzpatrick @ Intercom

Product to Product

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And the podcast for / by product people is on a roll, with episode four of Product to Product‘s second season!

As we continue to explore the human side of product this season, we have not one, but two awesome product people on this episode sharing their real-world stories of navigating the human-related aspects of the product space. This episodes features two members of Intercom‘s product team: Director of Product Management, Brian Donohue, and Senior Product Manager, Michelle Fitzpatrick.

Having both joined Intercom back when it was ~30 employees, Brian and Michelle both have plenty of experience making tough, yet successful, product decisions for their users. However, they know that sometimes the data says one thing, while your gut says something else.

So our CEO Latif Nanji interviews the two product veterans about what to do in these ambiguous situations. Can you trust your gut that much to make the right decision for your user? Brian and Michelle explain how a PM can “build their own gut“—or what they refer to as product conviction—so that they can make confident gut-based decisions in unclear scenarios.

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