Artwork

Roadmunk에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Roadmunk 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Player FM -팟 캐스트 앱
Player FM 앱으로 오프라인으로 전환하세요!

Focusing on the wrong customer segment? Fire them - Asheesh Birla @ Ripple

32:31
 
공유
 

저장한 시리즈 ("피드 비활성화" status)

When? This feed was archived on March 08, 2022 11:01 (2y ago). Last successful fetch was on November 10, 2021 17:33 (2+ y ago)

Why? 피드 비활성화 status. 잠시 서버에 문제가 발생해 팟캐스트를 불러오지 못합니다.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 263448712 series 2428310
Roadmunk에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Roadmunk 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

(Disclaimer: These episodes were recorded prior to the coronavirus outbreak.)
Fire the customer if you need, says Asheesh Birla, Ripple’s SVP of Product, when talking about the importance of customer segmentation. Asheesh says if your company is going after the wrong customer and fixated on why they’re unhappy, it’s time to re-evaluate if they’re a fit for your product. Instead, the winning Venn diagram in his opinion is this: a customer segment whose pain points your product can easily solve.
Also in this episode, find out how early in Asheesh’s career he volunteered to carry luggage on a work trip for Thomson Reuter’s COO (who was 20 levels higher than him on the org chart at that time!) and how he was able to gain a mentor through that.
For Asheesh, product teams who are too tactical in their daily triage miss the forest for the trees. He says you need to understand whether the landscape is changing in a macro way or if a new competitor is coming in. Your product org may be making incremental changes, but startups need to make massive changes to be successful, he adds.

See omnystudio.com/listener for privacy information.

  continue reading

50 에피소드

Artwork
icon공유
 

저장한 시리즈 ("피드 비활성화" status)

When? This feed was archived on March 08, 2022 11:01 (2y ago). Last successful fetch was on November 10, 2021 17:33 (2+ y ago)

Why? 피드 비활성화 status. 잠시 서버에 문제가 발생해 팟캐스트를 불러오지 못합니다.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 263448712 series 2428310
Roadmunk에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Roadmunk 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

(Disclaimer: These episodes were recorded prior to the coronavirus outbreak.)
Fire the customer if you need, says Asheesh Birla, Ripple’s SVP of Product, when talking about the importance of customer segmentation. Asheesh says if your company is going after the wrong customer and fixated on why they’re unhappy, it’s time to re-evaluate if they’re a fit for your product. Instead, the winning Venn diagram in his opinion is this: a customer segment whose pain points your product can easily solve.
Also in this episode, find out how early in Asheesh’s career he volunteered to carry luggage on a work trip for Thomson Reuter’s COO (who was 20 levels higher than him on the org chart at that time!) and how he was able to gain a mentor through that.
For Asheesh, product teams who are too tactical in their daily triage miss the forest for the trees. He says you need to understand whether the landscape is changing in a macro way or if a new competitor is coming in. Your product org may be making incremental changes, but startups need to make massive changes to be successful, he adds.

See omnystudio.com/listener for privacy information.

  continue reading

50 에피소드

모든 에피소드

×
 
Loading …

플레이어 FM에 오신것을 환영합니다!

플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.

 

빠른 참조 가이드