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Two experts debate the perfect PPC account structure | PPC Town Hall 46
Manage episode 328923739 series 3243972
Frederick Vallaeys에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Frederick Vallaeys 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Structuring your Google Ads accounts can be tough if you don't know what you're doing. Fortunately, these experts know how account structure needs to change with the updates to ads, keywords, matching, and more. Learn how to remain resilient in the face of rapid changes in the ad platforms. This panel covers: • How Amalia and Navah restructured their accounts based on the latest changes to Google Ads • Is what worked well only a few years ago still the best solution today • Why restructuring your accounts is important • The pros and cons of various account structures Our expert guests: • Navah Hopkins, Adzooma • Amalia Fowler, British Columbia Institute of Technology ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com
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