Keeping Up With the Joneses

Power Producers Podcast

In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck talk about the Jones effect and indifference, two of the four key impulse factors that can help to close sales.

Episode Highlights:

• Kyle talks about impulse factors and when and how he first learned about using this strategy to close sales. (1:49)
• Kyle explains that the Jones effect is referencing somebody else that you have sold to, to give you credibility and put the customer at ease. (2:52)
• David explains that using the Jones effect to show that you know or service their competition makes you useful to them and makes them want to meet with you. (7:00)
• Kyle explains that indifference has to do with your body language and your tone. (8:05)
• David shares that controlled intensity is one of the gifts that many people lack in any sales capacity. (11:44)
• Kyle talks about how he mirrors the client as a way of preparing for the actual sales pitch. (12:41)

Tweetable Quotes:

• "I think the Jones effect part of it is crucial in establishing some credibility and relaxing the prospect." - Kyle Houck
• "So indifference is easy too. I'm naturally pretty indifferent. But it has to do with your body language and your tone." - Kyle Houck
• “If people feel like you're useful to them to give them information about their competition, they're gonna be willing to meet with you almost every time.” David Carothers

Resources Mentioned:

• David Carothers
• Kyle Houck
• Florida Risk Partners
• The Extra 2 Minutes