Manage episode 286001620 series 2391835
In 1983, entrepreneurs Jeff White, Larry Roth, and Al Berg set out to create a new eyewear company with a $2 million loan and a passion to succeed. The company they created was Marchon Eyewear. In his memoir Making a Difference, the late Al Berg relates his story of eyewear fashion, groundbreaking marketing. and the company’s mission to go global. April and Gary talk with author of Al’s memoir, Frank Giammanco, formerly of First Vision Media Group, about how the project came about and the rise of Marchon and the modern eyewear industry.