Podnutz Pro #332: No Marketing Marv Presents… Dave Scott

 
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Guest: Dave Scott, Scott Digital Marketing

Be Clear, Not Clever. Dave and I discuss the mistake that a lot of companies make by not having a plan. Instead of trying to copy what others are doing, create your own Mission Statement, Tagline and Elevator Pitch. Have a “hub and spoke” process, where all of your marketing “spokes” point back to your hub. Your “hub” is your website where website optimization is much more important than SEO optimization.

======= Web Links in today’s show

Scott Digital Marketing (https://scottdigitalmarketing.com/)

Rebel’s Guide to Email Marketing (https://amzn.to/3cg3o6d): A no-nonsense plan to earning positive returns on email marketing!

Building a StoryBrand (https://amzn.to/31fOtCP): Clarify your message for customers will listen

The Entreprenuer Equation (https://amzn.to/31gjvdM): A definitive guide to help any would-be entrepreneur objectively assess whether or not to venture into business ownership.

Business Jesus and Sweet Tea Podcast #191 with Dave (https://lnns.co/K5LPWBuoUIb)

Florida Man arrested after pulling gun on cop that drove him home

5 Things to know about the Synnex – Tech Data Merger

Rick Astley – Never Gonna Give You Up (Video)

======= Show Information

Web Page: www.podnutzpro.com

Host: Marvin Bee (marvin@podnutz.com)

ITunes: https://itunes.apple.com/us/podcast/podnutz-pro/id404500656?mt=2#

RSS: http://feeds.feedburner.com/podnutzpro

======= Affiliates, Sponsors and more

Freedom Voice, A company that makes selling, supporting and managing VOIP easy. Check out their Partner Program or email partners@freedomvoice.com.

Need remote support options for your clients during the pandemic? Set them up with Free Subaccounts from Instant Housecall.

Help Eric Arduini and his family during his fight with cancer. Go to the GoFundMe page created by his sister and donate something.

Need a service that streams to multiple locations like YouTube and the Facebook? Sign up for Streamyard.

Podnutz Pro and MB Systems participate in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

======= Show Music

Whip Game, Artist C.J. Harris

ASCAP Account 400007549

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