Manage episode 288268303 series 19381
Guest: Dave Scott, Scott Digital Marketing
Be Clear, Not Clever. Dave and I discuss the mistake that a lot of companies make by not having a plan. Instead of trying to copy what others are doing, create your own Mission Statement, Tagline and Elevator Pitch. Have a “hub and spoke” process, where all of your marketing “spokes” point back to your hub. Your “hub” is your website where website optimization is much more important than SEO optimization.
======= Web Links in today’s show
Scott Digital Marketing (https://scottdigitalmarketing.com/)
Rebel’s Guide to Email Marketing (https://amzn.to/3cg3o6d): A no-nonsense plan to earning positive returns on email marketing!
Building a StoryBrand (https://amzn.to/31fOtCP): Clarify your message for customers will listen
The Entreprenuer Equation (https://amzn.to/31gjvdM): A definitive guide to help any would-be entrepreneur objectively assess whether or not to venture into business ownership.
Business Jesus and Sweet Tea Podcast #191 with Dave (https://lnns.co/K5LPWBuoUIb)
======= Show Information
Web Page: www.podnutzpro.com
Host: Marvin Bee (firstname.lastname@example.org)
======= Affiliates, Sponsors and more
Need remote support options for your clients during the pandemic? Set them up with Free Subaccounts from Instant Housecall.
Need a service that streams to multiple locations like YouTube and the Facebook? Sign up for Streamyard.
Podnutz Pro and MB Systems participate in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
======= Show Music
ASCAP Account 400007549