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Crafting Authenticity: The Key to Podcast Longevity with Bethany Hawkins Pt. 1/3

16:08
 
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Manage episode 410214698 series 2474440
Podbean에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Podbean 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In today's episode of Podcast Smarter we speak with with Bethany Hawkins, the founder of Crackers and Soup, a podcast production company.

We'll share a look into the effective strategies that have empowered black-owned podcast businesses to excel. The conversation sheds light on Bethany’s distinctive methods for creating engaging podcast content, offering valuable insights for podcasters aiming to attract and retain a diverse listener base. This episode not only highlights Bethany’s success in the industry but also prompts podcasters to consider how they can adopt similar tactics to enhance their own growth and reach.

"You really have to know and understand what you're doing in your business... So you are getting your audience excited about that particular topic before you even drop it, before you even launch it." - Bethany Hawkins, Crackers in Soup

Bethany's journey from the corporate world to becoming a successful black-owned business owner is nothing short of inspiring. With her keen insights, Bethany has been instrumental in guiding podcasters to create authentic connections with their audiences, leading to remarkable growth and impact. Her unique approach focuses on aligning the client's personal strengths with their podcasting goals, ensuring genuine and enduring engagement. Bethany's expertise and dedication have empowered countless individuals to find their voice and build thriving podcast communities.

Here are the main takeaways of today's episode:

  • Mastering the Art of Growing Your Podcast Audience

  • Launching a Successful Podcast Service Business

  • Empowering Black-Owned Podcast Businesses with Effective Strategies

  • Crafting Engaging Podcast Content to Captivate Your Audience

  • Harnessing the Power of SEO for Explosive Podcast Growth

The key moments in this episode are:

00:01:00 - Bethany's Journey to Podcasting
00:07:44 - Overcoming Initial Podcasting Challenges
00:13:07 - Keeping the Audience Engaged
00:14:36 - Leveraging Taylor Swift and Travis Kelsey News
00:15:06 - Keyword Utilization and SEO
00:15:22 - Gaining Traction and Building Audience
00:15:39 - Closing Remarks and Contact Information

Resources:

Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe

Watch the video of this event on YouTube:

https://www.youtube.com/watch?v=Ub4l6a6wjZ4

Sign up for all of Podbean's Free Live Events here:

https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:

Podbean's Apple Subscription Integration

Podbean's Descript Editing Integration

Connect with Bethany and Crackers in Soup:

Facebook: https://www.facebook.com/bcrackersinsoup Instagram: https://www.instagram.com/bcrackersinsoup/ LinkedIn: https://www.linkedin.com/in/crackersinsoup/ Tik Tok: https://www.tiktok.com/@crackers_in_soup About us:

Podcast Smarter is the official in-house podcast by Podbean.

Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe


Find us on socials: Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
  continue reading

221 에피소드

Artwork
icon공유
 
Manage episode 410214698 series 2474440
Podbean에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Podbean 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In today's episode of Podcast Smarter we speak with with Bethany Hawkins, the founder of Crackers and Soup, a podcast production company.

We'll share a look into the effective strategies that have empowered black-owned podcast businesses to excel. The conversation sheds light on Bethany’s distinctive methods for creating engaging podcast content, offering valuable insights for podcasters aiming to attract and retain a diverse listener base. This episode not only highlights Bethany’s success in the industry but also prompts podcasters to consider how they can adopt similar tactics to enhance their own growth and reach.

"You really have to know and understand what you're doing in your business... So you are getting your audience excited about that particular topic before you even drop it, before you even launch it." - Bethany Hawkins, Crackers in Soup

Bethany's journey from the corporate world to becoming a successful black-owned business owner is nothing short of inspiring. With her keen insights, Bethany has been instrumental in guiding podcasters to create authentic connections with their audiences, leading to remarkable growth and impact. Her unique approach focuses on aligning the client's personal strengths with their podcasting goals, ensuring genuine and enduring engagement. Bethany's expertise and dedication have empowered countless individuals to find their voice and build thriving podcast communities.

Here are the main takeaways of today's episode:

  • Mastering the Art of Growing Your Podcast Audience

  • Launching a Successful Podcast Service Business

  • Empowering Black-Owned Podcast Businesses with Effective Strategies

  • Crafting Engaging Podcast Content to Captivate Your Audience

  • Harnessing the Power of SEO for Explosive Podcast Growth

The key moments in this episode are:

00:01:00 - Bethany's Journey to Podcasting
00:07:44 - Overcoming Initial Podcasting Challenges
00:13:07 - Keeping the Audience Engaged
00:14:36 - Leveraging Taylor Swift and Travis Kelsey News
00:15:06 - Keyword Utilization and SEO
00:15:22 - Gaining Traction and Building Audience
00:15:39 - Closing Remarks and Contact Information

Resources:

Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe

Watch the video of this event on YouTube:

https://www.youtube.com/watch?v=Ub4l6a6wjZ4

Sign up for all of Podbean's Free Live Events here:

https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:

Podbean's Apple Subscription Integration

Podbean's Descript Editing Integration

Connect with Bethany and Crackers in Soup:

Facebook: https://www.facebook.com/bcrackersinsoup Instagram: https://www.instagram.com/bcrackersinsoup/ LinkedIn: https://www.linkedin.com/in/crackersinsoup/ Tik Tok: https://www.tiktok.com/@crackers_in_soup About us:

Podcast Smarter is the official in-house podcast by Podbean.

Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe


Find us on socials: Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
  continue reading

221 에피소드

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