Becoming Essential

Podcast Series: Finish Strong® – Fulcrum ConsultingWorks Inc.

Rebecca Morgan에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Rebecca Morgan 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

2+ y ago 2:44

MP3•에피소드 홈

Snow storms and federal government shutdowns introduced the concept of “essential workers” decades ago. COVID-19 not only brought it front and center; the pandemic completely redefined the term.

Consumers have choices on what, when, and how to buy. In 2020 and 2021 they have demonstrated considerable flexibility in those choices that surprised many. Those changing decisions have impacted virtually all manufacturers, either directly or indirectly.

Have you given thought not just to traditional competitive advantage, but what it means for your business to be truly essential?

In consulting, the primary competition is the potential client deciding to do nothing. The best of us have had to know how to become essential for years. Now it’s your turn.

What alternatives do your customers have? Likely many more than you’ve considered previously. To become essential will require an unwavering focus on the needs — the true needs — of your market.

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#Business #Don't Get #Rebecca Morgan