Allocation of Insufficient Supply

Podcast Series: Finish Strong® – Fulcrum ConsultingWorks Inc.

Rebecca Morgan에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Rebecca Morgan 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

2+ y ago 3:19

MP3•에피소드 홈

With labor, plastics, chips, cans and many other global shortages, demand is far greater than supply for many manufacturers. The question is: How best do we handle that?

Allocation is the term for allocating your limited supply. It should always start with a strategy — 100% to top customers, or split among markets or customers, or something else. Once the market-facing strategy is in place, execution must be flawless.

Truth and honesty are crucial, as your customers need that to plan their own business reactions. Constant communication of what and when that they can use is one side of the coin; constant commuication of honestly what they need and when, considering other shortages they are facing themselves, is the least they can do for you.

While working to resolve the shortages you face in a critical path mindset, serve your markets as best you can. These scenarios are horrible times to over promise.

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