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Podcast Gurus: Interviews on Podcasting, Podcast Growth, Podcast Marketing, Content Strategy & SEO
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The B2B Marketing Rockstar: How to Build Awareness, Revenue, and Trust for your Business
Manage episode 390698462 series 3520777
GHA Marketing Ltd에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 GHA Marketing Ltd 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com
Welcome to Podcast Gurus!
Today, we sit down with Ian Truscott, an influential voice in the marketing space with over 25 years of B2B technology marketing expertise. In this episode, we unpacked the crucial trio of revenue, awareness, and trust in the context of business growth and scalability.
Expect to learn:
1. The elements that drive B2B Marketing Success: Revenue, Awareness, and Trust
2. The importance of marketing's contribution to revenue
3. The significance of a clear content strategy before starting a podcast
4. The benefits of catering to a niche audience
You can find Ian Truscott on LinkedIn here: https://www.linkedin.com/in/iantruscott/
Checkout his podcast here:
Rockstar CMO Podcast: https://rockstarcmo.com/podcast/
Brought to you by GHAPodcast.com
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