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How Tanner Campbell Grew His Podcast by Buying Ads on Podcast Apps
Manage episode 337340488 series 2965005
Pat Cheung에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Pat Cheung 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode, we chat with Tanner Campbell, host of Good Morning Podcasters and Practical Stoicism, to learn how he grew his podcast by buying ads in several popular podcast players.
Sponsor
- PodInbox - Get Your Free Podcast Fanpage - https://podinbox.com
Follow Podcast Growth Hacks and Pat Cheung
- Ask a Question - https://podinbox.com/podcast
- Website - https://podcastgrowthhacks.com
- Twitter - https://twitter.com/patcheung
Follow Tanner Campbell
- Website - https://tannerhelps.com/
- Practical Stoicism - https://stoicismpod.com/
- Good Morning Podcasters - https://goodmorningpodcasters.com/
- Twitter - https://twitter.com/tannerhelps
- Discord - gmpod.co/discord
Podcast Growth Hacks Learned in This Episode
- Pick a podcast topic that’s both trending and underserved
- Don’t spend money marketing a podcast prematurely. Be patient. Take some time to see where it goes on its own first.
- Pick a good podcast name versus a clever podcast name. This helps with podcast searchability on podcast players.
- Use Facebook Ads to build your Facebook page and brand awareness, but not to directly grow your listeners.
- Budget $5 to $10 per day, or $150 - $300 per month on your first paid ads experiments. At around $3 CPA (cost per acquisition), you’ll get 50 to 100 new listeners every month.
- Keep growing at some rate, to decrease the chance of burning out and pod fade.
- If you use Buzzsprout Ads…run experiments on the lowest spend tier, track your results by using a link shortener to track attribution, remember to say your call-to-action in your actual ad read to find that link in the show notes.
Podcast Resources Mentioned in This Episode
- Fountain - https://www.fountain.fm/
- Overcast - https://overcast.fm/
- Podcast Addict - https://podcastaddict.com/
- Player.fm - https://player.fm/
- Sounder.fm - https://www.sounder.fm/
- iHeart - https://www.iheart.com/
- Buzzsprout Ads - https://www.buzzsprout.com/ads
- Switchy.io - https://www.switchy.io/
- Bit.ly - https://bitly.com/
- PodInbox - https://podinbox.com
- Focusrite Vocaster - https://amzn.to/3PaGRI7
- Podcast Studio Pro - https://podcaststudioapp.com/
Podcasts mentioned in This Episode
- Sam Harris - Making Sense
- Dan Carlin - Hardcore History
- James Cridland - Podnews
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