How Angie Griffith Grew Her Podcast Through Collaborations and Long Term Thinking

Podcast Growth Hacks

In this episode, we chat with Angie Griffith, host of Podfluencer Society (formerly titled 4 Things for Your Podcast), to learn how she grew her podcast, and her business, through collaborations.
Sponsor

• PodInbox - Get Your Free Podcast Fanpage - https://podinbox.com

Follow Podcast Growth Hacks and Pat Cheung

• Ask a Question - https://podinbox.com/podcast
• Website - https://podcastgrowthhacks.com
• Twitter - https://twitter.com/patcheung

Follow Angie Griffith & Podfluencer Society
NOTE: Since recording this episode, Angie Griffith’s podcast was rebranded to the new title: Podfluencer Society. As such, some links mentioned may have changed. Visit the contact form at podfluencersociety.com if you cannot find what you are looking for.

• Website: https://www.podfluencersociety.com
• Connect with Angie: https://beacons.ai/theactualangie/socialmedia
• More Podcast Resources: https://podfluencerbrands.com
• Twitter - https://twitter.com/theangiegriff
• Instagram - https://www.instagram.com/theangiegriffith/
• Linkedin - https://www.linkedin.com/in/angelagriffithconnect/

Podcast Growth Hacks Learned in This Episode

• On average, a podcast can take 3 years, before it really starts to grow…so be patient.
• If you’re considering advertising revenue, consider the idea of selling “Title Sponsorships”
  • You can bundle the episodes as an annual or half-year package
  • The advertiser would get…
    • an ad spot
    • a “brought to you by…” mention in each episode intro
    • their logo on the cover art
    • links on the website and the episode descriptions
    • Instagram posts, etc
  • For podcasts getting 1000 downloads per episode, you can sell a title sponsorship for $1800 for 40 episodes (1 year).
• Episode titles are very important.
  • A potential listener needs to be able to scan across your episodes, and get a clear idea of what they’ll expect listening to your show.
  • Great episode titles are like great ad copy…so take time to be intentional about them
• Custom episode artwork might be a waste of time.
• Numbering episodes might have some good benefits as a referencing tool.
• As a creator, schedule in some breaks to rest and recharge…and avoid burnout.
  • If you take episode breaks, DO tell your audience what to expect.
• Podcast guesting helps introduce other people’s audiences to your podcast
  • Try to podcast guest frequently, even once a week is a valid amount.

Podcasts & Resources Mentioned in This Episode

• Allie Reeves - Six Figure Influencer
• 4 Things for your Podcast - Year 1 in Online Business (Part 1
• Podcasting Q&A - Pros and Cons of Episode Artwork
• Kristen Cavallari & Stephen Colletti - Back to the Beach
• Julie Solomon - The Influencer Podcast
• 4 Things for your Podcast - Ep57. How to Activate Your Purpose with Julie Solomon
• Group Convert - Get Email Addresses from Facebook Groups
• Zoom - To record remote podcast interviews
• Calendly - To schedule podcast interview guests
• Smartless - Shawn Levy