Manage episode 302656817 series 1565393
On average, his client spend over $4000!
Because of the large number of weddings, he has focused on his systems and post-wedding workflow to allow him more time with his family.
The secret to his success and how you can do the same… become a wedding venue promoter and watch your photography business boom!
In addition to his weddings, he has created the Yarra Valley Wedding Guide, which looks like a professionally designed and printed magazine for couples looking for inside info on venues, accommodation, vendors and wedding photography ideas for couples planning their Yarra Valley wedding.
This magazine alone looks like it'd be a marketing and booking machine for Rick's wedding photography business.
Here's some more of what we cover in the interview:
- Creating a wedding guide as a marketing goldmine for wedding photographers
- Becoming a travel agent for wedding couples as a side hustle
- How to effectively promote wedding venues as a photographer
- What Rick does to create a sustainable source of leads
- How to turn down a client who isn't a good fit
- How to get leads from local wedding venues
- The importance of networking with wedding venues to generate a steady income stream
- Including vendors when sharing photos and content about your weddings
- Why Rick values automation and outsourcing
- Rick's perception of a good wedding photography workflow
- Rick's workflow for when a lead comes in
- Rick's booking process
- Why it's important to share your own answers to questionnaires you send to clients
- Studio Ninja as an essential CRM for photographers
- How to plant the seed of an elopement or a mid-week wedding to couples
- What you get from Rick's Studio Ninja workflows
- Rick's interesting Covid policy for couples booking him for their wedding
What’s on Offer for Premium Members
If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.
Plus special member-only interviews.
If you're helping them [wedding venues] earn money, you're becoming a vital part of their business. Not just another functional photographer. – Rick Liston
You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online.
Seriously, that's not all.
In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything away from what Rick shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.
A big part of shooting a high volume of weddings for me is automation and outsourcing. – Rick Liston
If you have any questions that I missed, a specific question you’d like to ask Rick or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!
Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.
If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.
Last chance to save 50% — LinkedIn Training for Photographers – it's not too late!
LinkedIn is the most underused social platform by photographers but is a goldmine if you know what you're doing, and you have a fully optimised profile while posting the right type of content.
If you run a Photography Business and you're NOT utilising LinkedIn to grow a huge network and make a lot more money, you're missing out. – Jeff Brown
If you've no idea where to start or have been floundering on the platform, I have you covered!
Well… not me personally, but Jeff Brown, the LinkedIn expert and photography business coach.
Jeff is presenting a 4 part in-depth Live Training Event for you – starting this week.
At $97, this is, I believe, set to be the best value training offered via PhotoBizX.
You can see more details and reserve your spot here: https://photobizx.com/linkedin
This will be business changing training and can transform your business if you put into practice what Jeff teaches you.
The price will be going up to $197 after the event.
The live sessions will be recorded. You'll have access to them to rewatch if you need to.
You don't have to attend the live sessions to get the most from this training.
And YES, there is a money-back guarantee on this training, like anything from me. If you don't get what you hoped from the training, let me know and I'll happily refund you.
Reserve your spot and don't miss this training: https://photobizx.com/linkedin
Hope to see you later this week
Last week I had 73 profile views…this week 135 profile views. It is always fun to see when things are working. I don't think I have ever broken into the 100 digits for profile views in a week. — John Glaser
NOTE: I've literally just opened my account on LinkedIn right before the training started. I had no idea where to start or what to do — to generate leads or attract clients.
This is all you need to get started, a LinkedIn account.
Jeff has assured me that I'll be 100% set to have LinkedIn working like a lead generation machine following this training.
I'll be going through this with you and implementing/learning as we go.
Get registered, come and join me and over 30 other PBX listeners, it's no risk: https://photobizx.com/linkedin
Links to people, places and things mentioned in this episode:
Wedding Work Flows Website — use promo code PhotoBizX to save 10%.
Thanks again for listening and thanks to Rick for coming on to share his thoughts, ideas and experience on creating and maintaining a super successful wedding photography business during restriction and all with some fantastic networking and thinking outside the box.
There's a world of opportunities out there in terms of making more money with your time. – Rick Liston
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks and speak soon
The post 431: Rick Liston – Become a wedding venue promoter and watch your photography business boom appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.