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Asaf Wolff | Unlock Higher Education: A New Digital Approach
Manage episode 446555048 series 3262645
Steffen Horst에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Steffen Horst 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of “Performance Delivered,” Steffen Horst is joined by Asaf Wolff, SVP of Growth and Experience at the University of the People, to discuss the transformative role of marketing automation and technology in student recruitment and global outreach. Discover how Asaf drove a 500% growth in student numbers at the world’s first nonprofit, tuition-free, American-accredited online university. Learn the strategies behind reducing acquisition costs, creating personalized marketing funnels, and ensuring student satisfaction to drive word-of-mouth growth.
Key Takeaways:
• The secret to reducing acquisition costs per student
• How personalized marketing funnels lead to skyrocketing enrollment rates
• Challenges faced during the integration of marketing automation tools
• The pivotal role of student satisfaction in driving word-of-mouth growth
• Strategies for maintaining a consistent brand message across diverse demographics
Mentioned in This Episode:
Podcast Description:
Join Steffen Horst on “Performance Delivered” as he sits down with Asaf Wolff, SVP of Growth and Experience at the University of the People. Discover how Asaf leveraged marketing automation and technology to revolutionize student recruitment, driving a remarkable 500% growth in student numbers. Gain insights into the strategies that reduced acquisition costs, personalized marketing funnels that boosted enrollment rates, and the challenges faced during tool integration. Learn how maintaining student satisfaction plays a crucial role in word-of-mouth growth and how to maintain a consistent brand message across diverse demographics. Tune in for insider secrets on digital marketing success!
213 에피소드
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