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Jason Portnoy에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jason Portnoy 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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EP97: Mike Rhodes: Growing Your Business With Google Ads

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Manage episode 282264891 series 2301688
Jason Portnoy에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jason Portnoy 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Online advertising has come a long way. With so many platforms to choose from—Facebook, LinkedIn, YouTube, and so on—what makes Google search and display ads worth investing in? And how do you make that investment pay off?
Mike Rhodes, co-author of The Ultimate Guide to Google Ad Words, which is now in its fifth edition, talks about what makes Google ads tick. With over 15 years of Google ads experience, he’s about the best expert you can find in that field.
On this episode of the Perfectly Mentored Podcast, Mike and Jason talk about getting started with Google ads, what strategies to adopt—or avoid—and how to balance geeking out over data and getting work done.
Topics Covered:

  • Who is Mike Rhodes? [00:18]
  • Who should—or shouldn’t—be running Google ads? [12:14]
  • Why ads are important even if you’re ranking organically? [19:10]
  • How does someone figure out how much they should be paying per click? [25:28]
  • How people should think about profit from Google ads? [29:57]
  • What are the biggest mistakes you see companies making with Google ads? [35:19]
  • What are the three things local businesses should do to generate great results? [41:07]
  • What tools would you recommend for getting a good competitive analysis? [44:37]

Connect with us:

Connect with Mike Rhodes

Connect with Jason Portnoy

Want to see how Jason and his team can help you grow your business? CLICK HERE to book your Free Business Assessment Call

Like the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word! See all Podcasts HERE

  continue reading

302 에피소드

Artwork
icon공유
 
Manage episode 282264891 series 2301688
Jason Portnoy에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jason Portnoy 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Online advertising has come a long way. With so many platforms to choose from—Facebook, LinkedIn, YouTube, and so on—what makes Google search and display ads worth investing in? And how do you make that investment pay off?
Mike Rhodes, co-author of The Ultimate Guide to Google Ad Words, which is now in its fifth edition, talks about what makes Google ads tick. With over 15 years of Google ads experience, he’s about the best expert you can find in that field.
On this episode of the Perfectly Mentored Podcast, Mike and Jason talk about getting started with Google ads, what strategies to adopt—or avoid—and how to balance geeking out over data and getting work done.
Topics Covered:

  • Who is Mike Rhodes? [00:18]
  • Who should—or shouldn’t—be running Google ads? [12:14]
  • Why ads are important even if you’re ranking organically? [19:10]
  • How does someone figure out how much they should be paying per click? [25:28]
  • How people should think about profit from Google ads? [29:57]
  • What are the biggest mistakes you see companies making with Google ads? [35:19]
  • What are the three things local businesses should do to generate great results? [41:07]
  • What tools would you recommend for getting a good competitive analysis? [44:37]

Connect with us:

Connect with Mike Rhodes

Connect with Jason Portnoy

Want to see how Jason and his team can help you grow your business? CLICK HERE to book your Free Business Assessment Call

Like the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word! See all Podcasts HERE

  continue reading

302 에피소드

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