EP91: Nick Shackelford: A Conversation Around Paid Media

Perfectly Mentored with Jason Portnoy

On this episode of the Perfectly Mentored Podcast, Nick and Jason discuss how a digital ad agency can separate itself from the rest of the pack in today’s oversaturated market, how success can be achieved in the digital space, and many other interesting topics

Topics Covered:

• Who is Nick Shackleford? [00:24]
  
• Why is it so important for you to be a full-service agency? [03:34]
  
• What type of content is currently doing well and how much content should a brand be producing? [9:38]
  
• What are the biggest mistakes brands and store owners are making? [13:14]
  
• What are the important metrics for you to look at as a media buyer, and, I guess if you’re not a media buyer listening, what are the important metrics for you as a store owner to look at? [16:06]
  
• The importance of acquisition? [24:45]
  
• What are brands’ expectations towards their Ad Agency during this unprecedented time? [32:07]
  
• For store owners, what are some cool trends you see working right now? [40:49]
  
• As a media buyer, what does your day-to-day managing the ad account look like versus your week-to-week versus your month-to-month? [45:18]
  
• If you wanted to start an ad account from scratch, how would you structure it? [50:11]
  

Connect with Nick Shackelford

• Instagram
  
  

Connect with Jason Portnoy

• jportnoy.com
  
  
• Instagram
  
  

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