Artwork

Jason Portnoy에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jason Portnoy 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Player FM -팟 캐스트 앱
Player FM 앱으로 오프라인으로 전환하세요!

EP116: Benton Crane: The Myth of Virality

48:46
 
공유
 

Manage episode 289004967 series 2301688
Jason Portnoy에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jason Portnoy 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

What makes an ad great? You want it to be attention-grabbing, unskippable, and able to drive a sale. These three intersect to produce quality content that entertains the viewer and goes viral in the process. With consumers gaining more control over what gets advertised to them, the future of marketing may depend on the virality of your campaign.

Benton Crane is the CEO of Harmon Brothers, the ad agency behind the most viral ads in internet history. They have produced advertising blockbusters for Poo~Pourri, Squatty Potty, and Purple, among others. Crane manages an incredible team that has worked on ads that have collectively driven more than one billion views, generated over $300 million in sales, and revolutionized the way products are marketed.

On this episode of the Perfectly Mentored Podcast, Benton and Jason talk about the story behind some of the most viewed online ads, why they worked really well, and what businesses should be aiming for when it comes to digital advertising.

Topics Covered:

  • Who is Benton Crane? [00:18]
  • We see a lot of online advertising throwing out real-world sales tactics, what do you think about that? [04:37]
  • Did you leave college and instantaneously start Harmon Brothers? [07:03]
  • What’s the secret to creating viral content? [14:39]
  • What can smaller businesses learn from what you do for big-budget clients and how can they apply it themselves? [21:35]
  • Is there a recipe for making taboo or seemingly mundane things entertaining and fun? [27:19]
  • How do you best measure results or track things? [36:43]
  • What does the future of marketing look like to you? [41:18]

Connect with us:

Connect with Benton Crane

Connect with Jason Portnoy

Want to see how Jason and his team can help you grow your business? CLICK HERE to book your Free Business Assessment Call

Like the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word! See all Podcasts HERE

  continue reading

297 에피소드

Artwork
icon공유
 
Manage episode 289004967 series 2301688
Jason Portnoy에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jason Portnoy 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

What makes an ad great? You want it to be attention-grabbing, unskippable, and able to drive a sale. These three intersect to produce quality content that entertains the viewer and goes viral in the process. With consumers gaining more control over what gets advertised to them, the future of marketing may depend on the virality of your campaign.

Benton Crane is the CEO of Harmon Brothers, the ad agency behind the most viral ads in internet history. They have produced advertising blockbusters for Poo~Pourri, Squatty Potty, and Purple, among others. Crane manages an incredible team that has worked on ads that have collectively driven more than one billion views, generated over $300 million in sales, and revolutionized the way products are marketed.

On this episode of the Perfectly Mentored Podcast, Benton and Jason talk about the story behind some of the most viewed online ads, why they worked really well, and what businesses should be aiming for when it comes to digital advertising.

Topics Covered:

  • Who is Benton Crane? [00:18]
  • We see a lot of online advertising throwing out real-world sales tactics, what do you think about that? [04:37]
  • Did you leave college and instantaneously start Harmon Brothers? [07:03]
  • What’s the secret to creating viral content? [14:39]
  • What can smaller businesses learn from what you do for big-budget clients and how can they apply it themselves? [21:35]
  • Is there a recipe for making taboo or seemingly mundane things entertaining and fun? [27:19]
  • How do you best measure results or track things? [36:43]
  • What does the future of marketing look like to you? [41:18]

Connect with us:

Connect with Benton Crane

Connect with Jason Portnoy

Want to see how Jason and his team can help you grow your business? CLICK HERE to book your Free Business Assessment Call

Like the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word! See all Podcasts HERE

  continue reading

297 에피소드

모든 에피소드

×
 
Loading …

플레이어 FM에 오신것을 환영합니다!

플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.

 

빠른 참조 가이드