EP107: Buck Wise: Taking Traditional Marketing Into the Digital Age

Perfectly Mentored with Jason Portnoy

Jason Portnoy에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jason Portnoy 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

3y ago 34:35

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Buck Wise has a long history in both traditional and digital marketing. At the age of 17, Buck began a lifelong pursuit into the realms of content, distribution, and marketing. This led him to join the world’s largest advertising group, WPP, where he headed the global teams responsible for driving innovative campaigns for brands such as Google, Starbucks, and Nike, with a sharp focus on digital, AI, voice, data, technology consulting, education, and connection.

On this episode of the Perfectly Mentored podcast, Buck and Jason take us on a journey across the continuously evolving world of marketing, where building connections and having the right mindset for success are paramount.

Topics Covered:

Who is Buck Wise? [0:17]
You mentioned there’s a business, it's not just marketing and ROI, there’s P&L involved—how did they mesh that together or how do those worlds combine? [8:35]
Coming from WPP, talk to me about the cultural chain and how important that is. [12:39]
I talk about how important access is to people. You’re now on a private jet, with downtime, with arguably one of the best business scalers of all time. What are some of those key lessons you’ve learned? [17:21]
What are you finding in terms of patterns of what businesses are doing right and what you find as a pattern of people doing wrong? [23:09]
What are some of the biggest mistakes some of these companies are coming in with in regards to marketing? [24:55]
What are some things that are working with those big global brands that can be applied to SMBs? [27:07]
So on the other side of marketing, on the different components to it, how important is building a brand and branding for success, you know, the need to become your own platform? [30:45]

Connect with us:

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#Business #Jason Portnoy #Entrepreneur