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Malcolm Coles, chief content officer, DRIVETRIBE
저장한 시리즈 ("피드 비활성화" status)
When? This feed was archived on June 15, 2023 13:26 (). Last successful fetch was on February 22, 2019 12:29 ()
Why? 피드 비활성화 status. 잠시 서버에 문제가 발생해 팟캐스트를 불러오지 못합니다.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 178233141 series 1073213
This week I’m talking to Malcolm Coles, ex-digital media director at the Telegraph, who’s now chief content officer at the new Clarkson/Hammond/May digital project DRIVETRIBE – a ‘social network for petrolheads’.
Malcolm is a very articulate, outspoken and funny guy – and it was a pleasure hearing from him the vision of DRIVETRIBE. He’s lived with the frustrations of the big publishers – now the leash is off.
We talked about:
• How print-first publishers have approached digital in the past;
• The idea of ‘tribes’ and how DRIVETRIBE organises its content;
• DRIVETRIBE’s balance of user-generated and professional content;
• Where DRIVETRIBE’s funding has come from, and the involvement of its three famous founders;
• Publishers as ‘social networks’;
• Early audience numbers and performance;
• What Malcolm sees as the secret to success;
• Some great examples of what DRIVETRIBE is collecting;
• How DRIVETRIBE is set up internally;
• And Malcolm’s 5-year predictions about DRIVETRIBE, publishers and social media platforms.
People Tell Richard Stuff: Episode 39
Malcolm Coles, Chief Content Officer, DRIVETRIBE
The post Malcolm Coles, chief content officer, DRIVETRIBE appeared first on Reevoo.
54 에피소드
저장한 시리즈 ("피드 비활성화" status)
When? This feed was archived on June 15, 2023 13:26 (). Last successful fetch was on February 22, 2019 12:29 ()
Why? 피드 비활성화 status. 잠시 서버에 문제가 발생해 팟캐스트를 불러오지 못합니다.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 178233141 series 1073213
This week I’m talking to Malcolm Coles, ex-digital media director at the Telegraph, who’s now chief content officer at the new Clarkson/Hammond/May digital project DRIVETRIBE – a ‘social network for petrolheads’.
Malcolm is a very articulate, outspoken and funny guy – and it was a pleasure hearing from him the vision of DRIVETRIBE. He’s lived with the frustrations of the big publishers – now the leash is off.
We talked about:
• How print-first publishers have approached digital in the past;
• The idea of ‘tribes’ and how DRIVETRIBE organises its content;
• DRIVETRIBE’s balance of user-generated and professional content;
• Where DRIVETRIBE’s funding has come from, and the involvement of its three famous founders;
• Publishers as ‘social networks’;
• Early audience numbers and performance;
• What Malcolm sees as the secret to success;
• Some great examples of what DRIVETRIBE is collecting;
• How DRIVETRIBE is set up internally;
• And Malcolm’s 5-year predictions about DRIVETRIBE, publishers and social media platforms.
People Tell Richard Stuff: Episode 39
Malcolm Coles, Chief Content Officer, DRIVETRIBE
The post Malcolm Coles, chief content officer, DRIVETRIBE appeared first on Reevoo.
54 에피소드
모든 에피소드
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