Ed Bussey, founder & CEO, Quill Content

People Tell Richard Stuff

Richard Anson에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Richard Anson 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

7y ago 37:08

MP3•에피소드 홈

저장한 시리즈 ("피드 비활성화" status)

When? This feed was archived on June 15, 2023 13:26 (10M ago). Last successful fetch was on February 22, 2019 12:29 (5y ago)

Why? 피드 비활성화 status. 잠시 서버에 문제가 발생해 팟캐스트를 불러오지 못합니다.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

People talk a lot about how the ‘leadership mentality’ is a critical skill for a founder – well, Ed Bussey has it in his DNA.

Ed’s the founder and CEO of Quill Content, a content creation platform that specialises in providing online businesses with ‘content at scale’.

A former submariner with the Navy, Ed spent time in the Foreign Office and studied at Cambridge before making a transition to entrepreneurship, starting and exiting the ecommerce site Figleaves and now Quill.

Ed’s a fascinating guy, and the way he breaks down the different levels of content is worth a listen.

If you’re after the exact stat Ed mentions towards the end of our chat, it’s from the Gartner CMO Spend Survey 2016- 17:

“Investments in content creation and management have doubled over the last year from 0.3% of revenue to 0.7% of revenue”

We talked about:
• Ed’s mindset, and how it lends itself to leadership & entrepreneurship;
• The importance of culture;
• How leadership in the forces compares to leadership in the workplace;
• The meaning of ‘content’ to different people, and Ed’s definition;
• What level of content is most important;
• How content directly drives conversion;
• The surprising truth about a brand’s tone of voice;
• Which teams are leading content/tone of voice strategy;
• How retailers and fashion brands can use content to compete with the big marketplaces;
• AI content creation;
• And Ed’s trip to the North Pole.

People Tell Richard Stuff: Episode 43
Ed Bussey, Founder & CEO, Quill Content

The post Ed Bussey, founder & CEO, Quill Content appeared first on Reevoo.

54 에피소드

#Business #Marketing #Im On #Richard Anson