The Value of a Jolt with Melissa Urban

Path for Growth with Alex Judd

Sometimes the principles that help us most as leaders and professionals are learned in the midst of personal struggles. Melissa Urban is an incredible example of this, as she took her experiences with addiction recovery and food freedom and used them to create Whole 30. It was incredible to hear her story and to dive into some of the lessons she’s learned about setting boundaries, building new habits, and staying true to your values. There’s so much wisdom to take away from this conversation.

• How did Whole30 begin? (2:58)
• What benefits does Whole30 provide? (4:50)
• How do emotions and biology impact our food choices? (7:05)
• You say in your book that changing the way you eat is not hard, but it is still really difficult. What do you mean by that? (11:18)
• How is Whole30 a gateway to empowerment, especially for women? (13:45)
• What motivates people to make a major lifestyle change like Whole30? (16:00)
• What barriers keep people from making a change? (17:40)
• Why does Whole30 work from a scientific perspective? (19:58)
• How does sharing openly about your struggles help you combat shame, and how do you create boundaries around the things you share and the things you keep private? (23:10)
• What is the difference between abstainers and moderaters, and how do you build the skill of moderation? (33:54)
• Does it get easier to make good food choices once you build new habits? (39:39)
• How can you avoid perfectionism while doing Whole30?(40:55)
• What does it look like to find food freedom? (43:13)
• How has going through recovery, learning to set boundaries, and doing Whole30 helped you as a business leader? (44:44)
• When did you decide to transition to running Whole30 full time, and what did that transition feel like? (48:08)
• Did your connection with the CrossFit community help you grow Whole30? (50:21)
• How do you know when your product is good enough to go public? (53:46)
• You’ve built your business completely self-funded, how did that benefit you and your community? (56:37)
• How do you stay true to your values and focus on the things you’re good at while your company is growing and changing so rapidly? (1:00:58)
• What have you learned about attracting, hiring, and retaining great people? (1:06:01)
• What are the benefits and challenges of building an entirely remote team? (1:08:45)
• Are there any key leadership lessons you’ve been learning lately? (1:11:36)
• Can you tell us more about the Whole30 Coaching Program? (1:12:43)

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