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106 How Chick-fil-A Became an Iconic Brand with Chick-fil-A’s former Chief Marketing Officer Steve Robinson | Partnering Leadership Global Thought Leader

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Mahan Tavakoli에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Mahan Tavakoli 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In this episode of Partnering Leadership, Mahan Tavakoli speaks with Steve Robinson, former executive vice president and chief marketing officer of Chick-fil-A. Steve Robinson shared lessons from his decades-long experience leading marketing at Chick-fil-A, including stories from his book Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken built an Iconic Brand. In addition, Steve Robinson shared what made Chick-fil-A culture and marketing unique and continues to help the brand differentiate in a competitive market.

Some highlights:

-The importance of hiring the people who fit the organization’s culture and value

-How Steve Robinson come up with the Blue Ocean Strategy and its vital role in the successful branding of Chick-fil-A

-The impact of the leadership of Chick-fil-A’s founder, Truett Cathy, on the organization’s culture

-Lessons that Steve Robinson learned on the 2-million dollar mistake

-Steve Robinson shared marketing and business insights in building a brand that people cannot live without

Also mentioned in this episode:

-John Rossman, author of The Amazon Way book series (Listen to John’s episode on the Partnering Leadership Podcast here)

-Truett Cathy, founder of Chick-fil-A

-Dan Cathy, CEO of Chick-fil-A

-Jimmy Collins, former president of Chick-fil-A

Book by Steve Robinson:

Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand

Book Resources:

The Last Lion: Winston Spencer Churchill by William Manchester, Paul Reid

Blue Ocean Strategy by Renée Mauborgne and W. Chan Kim

Built to Last: Successful Habits of Visionary Companies

The Bible: Book of Proverbs, Psalms, Ecclesiastes, Joel

Connect with Steve Robinson:

S. Robinson Consulting

Steve Robinson on LinkedIn

Connect with Mahan Tavakoli:

MahanTavakoli.com

More information and resources available at the Partnering Leadership Podcast website:

PartneringLeadership.com

Connect with Mahan Tavakoli:

Mahan Tavakoli Website

Mahan Tavakoli on LinkedIn
Partnering Leadership Website

  continue reading

315 에피소드

Artwork
icon공유
 
Manage episode 306938507 series 2809228
Mahan Tavakoli에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Mahan Tavakoli 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In this episode of Partnering Leadership, Mahan Tavakoli speaks with Steve Robinson, former executive vice president and chief marketing officer of Chick-fil-A. Steve Robinson shared lessons from his decades-long experience leading marketing at Chick-fil-A, including stories from his book Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken built an Iconic Brand. In addition, Steve Robinson shared what made Chick-fil-A culture and marketing unique and continues to help the brand differentiate in a competitive market.

Some highlights:

-The importance of hiring the people who fit the organization’s culture and value

-How Steve Robinson come up with the Blue Ocean Strategy and its vital role in the successful branding of Chick-fil-A

-The impact of the leadership of Chick-fil-A’s founder, Truett Cathy, on the organization’s culture

-Lessons that Steve Robinson learned on the 2-million dollar mistake

-Steve Robinson shared marketing and business insights in building a brand that people cannot live without

Also mentioned in this episode:

-John Rossman, author of The Amazon Way book series (Listen to John’s episode on the Partnering Leadership Podcast here)

-Truett Cathy, founder of Chick-fil-A

-Dan Cathy, CEO of Chick-fil-A

-Jimmy Collins, former president of Chick-fil-A

Book by Steve Robinson:

Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand

Book Resources:

The Last Lion: Winston Spencer Churchill by William Manchester, Paul Reid

Blue Ocean Strategy by Renée Mauborgne and W. Chan Kim

Built to Last: Successful Habits of Visionary Companies

The Bible: Book of Proverbs, Psalms, Ecclesiastes, Joel

Connect with Steve Robinson:

S. Robinson Consulting

Steve Robinson on LinkedIn

Connect with Mahan Tavakoli:

MahanTavakoli.com

More information and resources available at the Partnering Leadership Podcast website:

PartneringLeadership.com

Connect with Mahan Tavakoli:

Mahan Tavakoli Website

Mahan Tavakoli on LinkedIn
Partnering Leadership Website

  continue reading

315 에피소드

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