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106 How Chick-fil-A Became an Iconic Brand with Chick-fil-A’s former Chief Marketing Officer Steve Robinson | Partnering Leadership Global Thought Leader
Manage episode 306938507 series 2809228
In this episode of Partnering Leadership, Mahan Tavakoli speaks with Steve Robinson, former executive vice president and chief marketing officer of Chick-fil-A. Steve Robinson shared lessons from his decades-long experience leading marketing at Chick-fil-A, including stories from his book Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken built an Iconic Brand. In addition, Steve Robinson shared what made Chick-fil-A culture and marketing unique and continues to help the brand differentiate in a competitive market.
Some highlights:
-The importance of hiring the people who fit the organization’s culture and value
-How Steve Robinson come up with the Blue Ocean Strategy and its vital role in the successful branding of Chick-fil-A
-The impact of the leadership of Chick-fil-A’s founder, Truett Cathy, on the organization’s culture
-Lessons that Steve Robinson learned on the 2-million dollar mistake
-Steve Robinson shared marketing and business insights in building a brand that people cannot live without
Also mentioned in this episode:
-John Rossman, author of The Amazon Way book series (Listen to John’s episode on the Partnering Leadership Podcast here)
-Truett Cathy, founder of Chick-fil-A
-Dan Cathy, CEO of Chick-fil-A
-Jimmy Collins, former president of Chick-fil-A
Book by Steve Robinson:
Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand
Book Resources:
The Last Lion: Winston Spencer Churchill by William Manchester, Paul Reid
Blue Ocean Strategy by Renée Mauborgne and W. Chan Kim
Built to Last: Successful Habits of Visionary Companies
The Bible: Book of Proverbs, Psalms, Ecclesiastes, Joel
Connect with Steve Robinson:
Connect with Mahan Tavakoli:
More information and resources available at the Partnering Leadership Podcast website:
Connect with Mahan Tavakoli:
315 에피소드
Manage episode 306938507 series 2809228
In this episode of Partnering Leadership, Mahan Tavakoli speaks with Steve Robinson, former executive vice president and chief marketing officer of Chick-fil-A. Steve Robinson shared lessons from his decades-long experience leading marketing at Chick-fil-A, including stories from his book Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken built an Iconic Brand. In addition, Steve Robinson shared what made Chick-fil-A culture and marketing unique and continues to help the brand differentiate in a competitive market.
Some highlights:
-The importance of hiring the people who fit the organization’s culture and value
-How Steve Robinson come up with the Blue Ocean Strategy and its vital role in the successful branding of Chick-fil-A
-The impact of the leadership of Chick-fil-A’s founder, Truett Cathy, on the organization’s culture
-Lessons that Steve Robinson learned on the 2-million dollar mistake
-Steve Robinson shared marketing and business insights in building a brand that people cannot live without
Also mentioned in this episode:
-John Rossman, author of The Amazon Way book series (Listen to John’s episode on the Partnering Leadership Podcast here)
-Truett Cathy, founder of Chick-fil-A
-Dan Cathy, CEO of Chick-fil-A
-Jimmy Collins, former president of Chick-fil-A
Book by Steve Robinson:
Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand
Book Resources:
The Last Lion: Winston Spencer Churchill by William Manchester, Paul Reid
Blue Ocean Strategy by Renée Mauborgne and W. Chan Kim
Built to Last: Successful Habits of Visionary Companies
The Bible: Book of Proverbs, Psalms, Ecclesiastes, Joel
Connect with Steve Robinson:
Connect with Mahan Tavakoli:
More information and resources available at the Partnering Leadership Podcast website:
Connect with Mahan Tavakoli:
315 에피소드
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