))
Stand Out In Your Marketing with Your Signature Promise
Manage episode 358679329 series 2948900
Milan Kowalewski and Milan Marketing에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Milan Kowalewski and Milan Marketing 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Imagine for a moment all of your peers around a one mile radius (15 miles if you're in a more rural area) that offer the exact same services as you. Why would your client/patient choose you versus them? This is the question they're asking themsevles and the answer to that question needs to be addressed in your marketing. And one of the ways I teach this to my clients is by developing what I refer to as your, "Signature Promise". Being able to verbally and visually articulate:
- Who you are
- How you can help, and
- How you are different than your peers
On today's episode you're going to learn:
- Why I refer to this concept as your "Signature Promise".
- Why it's always based on the future result you're providing, and
- Some examples of what it looks like in practice from actual clients.
164 에피소드
공유
