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Buyer Personas: How to Gain Insight into Your Customer’s Expectations
Manage episode 448681066 series 3466037
Marvin Drobes에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Marvin Drobes 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
“Buyer Personas: How to Gain Insight into Your Customer’s Expectations” by Adele Revella provides a practical guide for marketers and business owners to develop a deep understanding of their customers through structured research. The book emphasizes conducting in-depth interviews with real customers to uncover their motivations, challenges, and decision-making processes, which are used to build actionable buyer personas. These personas are then used to refine messaging, content, sales strategies, and product development to better align with customer needs. The book stresses avoiding assumptions about customers based on demographics and instead focuses on understanding why customers make purchase decisions. It includes clear frameworks for developing buyer personas and emphasizes that these are living documents that should be continuously refined with feedback and data.
This podcast takes a deep dive into building the perfect avatar by including learning WHY projects make their buying decisions. Therefore giving you the upper hand in closing more sales.
Learn more about the Accountability For Success Mastermind and how being accountable can aid your success in your online marketing journey. Interested in being "ACCOUNTABLE AND MENTORED",.
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44 에피소드
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