Manage episode 53803208 series 56399
The internet has brought about some huge changes to the way we buy things and also the way products are marketed.Â This week I take a look at some of these major changes, and how they are transforming both conventional businesses and traditional marketing.Â I also talk about why “sliced bread” was not the best thing since sliced bread, answer some questions on blogging, and talk about a tip for finding out what other people are saying about your product or business online.
Topics mentioned in this podcast: (17:43)
- How the internet has changed our buying habits, and what that means for marketing businesses
- Seth Godin’s books “Tribes” and “Purple Cow” and Malcom Gladwell’s “The Tipping Point”
- What kind of businesses will survive in the new economy
- A story about sliced bread
- Two questions on blogging
- Google Alerts – For tracking what people are saying about you online
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