The Death of Conventional Marketing – OBZ Podcast Episode 3


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microphone 200x300 The Death of Conventional Marketing OBZ Podcast Episode 3The internet has brought about some huge changes to the way we buy things and also the way products are marketed. This week I take a look at some of these major changes, and how they are transforming both conventional businesses and traditional marketing. I also talk about why “sliced bread” was not the best thing since sliced bread, answer some questions on blogging, and talk about a tip for finding out what other people are saying about your product or business online.

OBZ 3 – Death of Conventional Marketing.mp3

Topics mentioned in this podcast: (17:43)

  • How the internet has changed our buying habits, and what that means for marketing businesses
  • Seth Godin’s books “Tribes” and “Purple Cow” and Malcom Gladwell’s “The Tipping Point”
  • What kind of businesses will survive in the new economy
  • A story about sliced bread
  • Two questions on blogging
  • Google Alerts – For tracking what people are saying about you online

Ask me a Question for the Show!

  • Leave a short message at 703-873-7782 or skype to “businesszen” at any time 24/7 and we’ll play the best questions on the show
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