The Language of Brand Strategy with Jay Mandel

On Brand with Nick Westergaard

Jay Mandel is the author of the book Brand Strategy in Three Steps, as well as an entrepreneur, professor, consultant, and coach. In all of his work, he leads with his core values of candor, curiosity, and collaboration. We discussed all this and more this week on the On Brand podcast.

About Jay Mandel

Jay Mandel, a multi-faceted entrepreneur, professor, consultant, and coach, is not only the author of the book Brand Strategy in Three Steps, but also an embodiment of core values such as candor, curiosity, and collaboration. His transformative journey from corporate America to coaching reflects his commitment to infusing meaning and authenticity into the business world.

With two decades of corporate experience, including a notable role as the former social media and content lead for Mastercard's global team, Jay's brand methodology is honed through a diverse range of corporate, entrepreneurial, and academic experiences. Armed with a Masters's in strategic communications from Columbia University, Jay is dedicated to guiding individuals in their pursuit of clarity, strategy, and finding their unique market niche. Embrace growth, explore with purpose, and embark on a transformative journey with Jay Mandel today.

Links from the Show

Jay’s new book, Brand Strategy in Three Steps, focuses on the three aspects of brand strategy he broke down at the top of the show: Identity, Intent, and Implementation. More on Jay’s book.

What brand has made Jay smile recently? “I struggle with Dr. Squatch,” Jay shared. The brand delivered great humanity in their customer service, however, he’s not been super impressed with the product.

Connect with Jay on his website and via LinkedIn.

As We Wrap …

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Until next week, I’ll see you on the Internet!

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