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Nick Westergaard에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Nick Westergaard 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Positioning and Planning for Growth with Benjamin Shapiro

36:11
 
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Manage episode 285608079 series 2390539
Nick Westergaard에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Nick Westergaard 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

“Planning is the most important part of everything we do.” And Benjamin Shapiro does a lot of things. He’s producer and host of the top-rated MarTech Podcast as well as the Voices of Search Podcast. Managing two daily shows and running a consulting business takes a lot of planning—especially this year. We discussed all of this and more on this week’s episode of the On Brand podcast.

About Benjamin Shapiro

Benjamin Shapiro is a brand development & marketing strategy consultant. He left a successful career in business development at eBay to become an entrepreneur that has run a bootstrapped startup, multiple marketing teams at early-stage VC-backed companies, and an independent consulting & content business.

Benjamin specializes in helping growth-stage companies understand how to identify the overlap between corporate identity and customer needs to build an effective marketing strategy. He is also the producer & host of the top-rated MarTech Podcast.

Episode Highlights

“You can’t get bogged down with all of the things that need your time.” As Benjamin noted, you have to “take a step back and not be an operator for a sec.” You have to plan the time for planning.

The GTD mindset. Benjamin pointed to his time with the Handle app for his “getting things done” mindset. Specifically, he focuses on:

  1. Triaging
  2. Planning
  3. Prioritizing
  4. Executing
  5. Evaluating

Above all, “planning is the most important part of everything we do.”

When it comes to podcast growth, Benjamin focuses on getting the key questions right: Who are your guests and what do they do after they’ve been on your show? How can you set them up for success in sharing their interview on your show?

What brand has made Benjamin smile recently? Benjamin pointed us to Miles Apparel. Like our conversation, they too understand their audience and communicate with them accordingly.

To learn more, check out the MarTech Podcast and the Voices of Search Podcast. You can also earn more about Benjamin’s work on his website.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

503 에피소드

Artwork
icon공유
 
Manage episode 285608079 series 2390539
Nick Westergaard에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Nick Westergaard 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

“Planning is the most important part of everything we do.” And Benjamin Shapiro does a lot of things. He’s producer and host of the top-rated MarTech Podcast as well as the Voices of Search Podcast. Managing two daily shows and running a consulting business takes a lot of planning—especially this year. We discussed all of this and more on this week’s episode of the On Brand podcast.

About Benjamin Shapiro

Benjamin Shapiro is a brand development & marketing strategy consultant. He left a successful career in business development at eBay to become an entrepreneur that has run a bootstrapped startup, multiple marketing teams at early-stage VC-backed companies, and an independent consulting & content business.

Benjamin specializes in helping growth-stage companies understand how to identify the overlap between corporate identity and customer needs to build an effective marketing strategy. He is also the producer & host of the top-rated MarTech Podcast.

Episode Highlights

“You can’t get bogged down with all of the things that need your time.” As Benjamin noted, you have to “take a step back and not be an operator for a sec.” You have to plan the time for planning.

The GTD mindset. Benjamin pointed to his time with the Handle app for his “getting things done” mindset. Specifically, he focuses on:

  1. Triaging
  2. Planning
  3. Prioritizing
  4. Executing
  5. Evaluating

Above all, “planning is the most important part of everything we do.”

When it comes to podcast growth, Benjamin focuses on getting the key questions right: Who are your guests and what do they do after they’ve been on your show? How can you set them up for success in sharing their interview on your show?

What brand has made Benjamin smile recently? Benjamin pointed us to Miles Apparel. Like our conversation, they too understand their audience and communicate with them accordingly.

To learn more, check out the MarTech Podcast and the Voices of Search Podcast. You can also earn more about Benjamin’s work on his website.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

503 에피소드

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