Agile Marketing in Changing Times with Brian Gioia

On Brand with Nick Westergaard

“Agile marketing is all about speed, transparency, and iteration.” In the face of a global pandemic, brand builders and marketers have relied increasingly on eCommerce partners like Amazon. This can make it challenging to build seamless experiences and brand trust. That's where Scrum50 comes in. I talked to Director of Product Strategy Brian Gioia about all of this and more on this week's episode of the On Brand podcast.

About Brian Gioia

Brian Gioia is the Director of Product Strategy on the E-Business team at Scrum50, the first born-agile agency. Brian’s career has been focused on connecting dots for his clients and helping them solve their greatest digital marketing and eCommerce challenges. Prior to joining Scrum50, Brian worked for Accenture in its Digital Marketing practice, where he helped his clients transform themselves in order to communicate and transact with consumers through new, digital channels. So, when the opportunity arose to join Scrum50’s e-business practice in 2019, he jumped on it. Brian found a natural home at Scrum50 with its creative and strategic polymaths. In his current role, Brian helps brands come to life on eCommerce channels and does his best to continue learning as fast as the world of eCommerce changes.

Episode Highlights

So, what is a polymath anyway? “A polymath is a jack of all trades,” Brian noted, adding that marketers with more general skills can be useful in today's rapidly changing digital marketing ecosystem.

What is agile marketing all about? Brian summed it up with three key traits/benefits on what this means at Scrum50:

1. Speed
2. Transparency
3. Iteration

What are some of the biggest shifts marketers are seeing today? Brian pointed to the emergence of Amazon as a brand breaking up the advertising duopoly of Google and Facebook. Where should marketers begin? Brian notes that paid search is still best.

What brand has made Brian smile recently? Like many during the pandemic, Brian has been looking to entertain his family. He and his four-year-old have consistently turned to Lego to do that. Talk about a brand that delivers on its promise!

To learn more, connect with Brian on LinkedIn and check out the Scrum50 website.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

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Until next week, I’ll see you on the Internet!

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