Working Backwards, with Eric Clay

Nonprofit SnapCast

Mickey Desai에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Mickey Desai 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

5y ago 24:43

MP3•에피소드 홈

Mickey visits with Eric Clay, CEO of Vale Creative, to talk about digital marketing, do’s and don’ts, providing value, and helping a nonprofit to discern the right media strategy to reach their desired outcomes. We talk about:

Goal-Oriented Marketing and Working Backwards Identifying what actions you want your prospects to take (donate/ volunteer/ signup etc.) Building a Marketing Funnel at low cost Utilizing existing resources to maximize value

Driving Traffic and Conversions The Basics of Blogging (Don't just spam out content) Keyword Selection and determining intent Some quick tips on how to structure your content for SEO

Providing Value & Nurturing Existing Customers Use your website from the perspective of a customer Providing value with every interaction Nurturing existing subscribers

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#MBA #Non-Profit #Business #Government #Mickey Desai