Why your culture determines your brand


Manage episode 348227719 series 2138951
Player FM과 저희 커뮤니티의 Rob Harter 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.

What kind of brand and what kind of culture do you have? Is there a gap between how you see your brand and how your community sees your brand? Rob’s guest, Ted Vaughn, explains why so many nonprofits inadvertently develop a “brand gap” by failing to integrate their culture and brand strategy. He also shares how you can avoid making this mistake. Ted Vaughn, is the co-author of the recent book...


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