Nodes of Design#64: Hyper-Personalization by Claudio Baptista

Nodes of Design

Claudio Baptista, a design leader with over 20 years of experience. He had worked with some of the best brands throughout his career – from fashion to consumer goods, from global agencies to entertainment. Currently, he is the Director of User Experience for GoPro, and previously he acted as head of design for the Walt Disney Studios.

In this episode, Claudio shared great insights on Hyper-Personalization and the benefits of hyper-personalization and how designers could leverage the various strategies or framework to create these experiences. We then discussed how to craft hyper-personalised experiences considering the accessibility and inclusion perspective.

Takeaways- What is hyper-personalisation, How to craft hyper-personalised experiences, Measuring the success or failure of a crafted personalised experience.

Books recommend by Claudio Baptista

• Creativity Inc. - Ed Catmull, Amy Wallace
• The Ride of a Lifetime - Bob Iger
• Org Design for Design Orgs - Peter Meholz
• The Design of Everyday Things: Revised and Expanded Edition - Don Norman

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This podcast aims to make design education accessible to all. Nodes of Design is a non-profit and self-sponsored initiative by Tejj.