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LIFT Economy에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 LIFT Economy 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Patagonia Case Study [3 of 4] – Strategy (Rebroadcast)

1:03:20
 
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Manage episode 337139226 series 1168399
LIFT Economy에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 LIFT Economy 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

This is the third episode in a rebroadcast of our four part interview series with Vincent Stanley from Patagonia.
Tired of all the rebroadcasts? We have been working on a new project that will be launching 8/22/22. More info to come in the coming weeks.
Vincent Stanley, co-author with Yvon Chouinard of "The Responsible Company", has been with Patagonia on and off since its beginning in 1973, for many of those years in key executive roles as head of sales or marketing. More informally, he is Patagonia’s long-time chief storyteller. Vincent helped develop the Footprint Chronicles, the company’s interactive website that outlines the social and environmental impact of its products; the Common Threads Partnership; and Patagonia Books. He currently serves as the company’s Director, Patagonia Philosophy, and is a visiting fellow at the Yale School of Management. He is also a poet whose work has appeared in Best American Poetry. He and his wife, the writer Nora Gallagher, live in Santa Barbara.

Interview Highlights:

  • Patagonia’s approach to marketing and how it’s evolved over time
  • Exploration of the thinking behind Patagonia’s feature-length films
  • How Patagonia intentionally cultivates their brand community
  • Standing up for what you stand for might mean standing against or alienating potential customers and strategic partners
  • Doing what’s right and authentic is good business

For more, visit: https://www.lifteconomy.com/blog/patagonia-3

A new cohort of the Next Economy MBA begins March 26th. Learn more at lifteconomy.com/mba and use discount code PODCASTMBA to save 10% on tuition.

  continue reading

329 에피소드

Artwork
icon공유
 
Manage episode 337139226 series 1168399
LIFT Economy에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 LIFT Economy 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

This is the third episode in a rebroadcast of our four part interview series with Vincent Stanley from Patagonia.
Tired of all the rebroadcasts? We have been working on a new project that will be launching 8/22/22. More info to come in the coming weeks.
Vincent Stanley, co-author with Yvon Chouinard of "The Responsible Company", has been with Patagonia on and off since its beginning in 1973, for many of those years in key executive roles as head of sales or marketing. More informally, he is Patagonia’s long-time chief storyteller. Vincent helped develop the Footprint Chronicles, the company’s interactive website that outlines the social and environmental impact of its products; the Common Threads Partnership; and Patagonia Books. He currently serves as the company’s Director, Patagonia Philosophy, and is a visiting fellow at the Yale School of Management. He is also a poet whose work has appeared in Best American Poetry. He and his wife, the writer Nora Gallagher, live in Santa Barbara.

Interview Highlights:

  • Patagonia’s approach to marketing and how it’s evolved over time
  • Exploration of the thinking behind Patagonia’s feature-length films
  • How Patagonia intentionally cultivates their brand community
  • Standing up for what you stand for might mean standing against or alienating potential customers and strategic partners
  • Doing what’s right and authentic is good business

For more, visit: https://www.lifteconomy.com/blog/patagonia-3

A new cohort of the Next Economy MBA begins March 26th. Learn more at lifteconomy.com/mba and use discount code PODCASTMBA to save 10% on tuition.

  continue reading

329 에피소드

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