Patagonia Case Study [3 of 4] – Strategy (Rebroadcast)


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This is the third episode in a rebroadcast of our four part interview series with Vincent Stanley from Patagonia.
Tired of all the rebroadcasts? We have been working on a new project that will be launching 8/22/22. More info to come in the coming weeks.
Vincent Stanley, co-author with Yvon Chouinard of "The Responsible Company", has been with Patagonia on and off since its beginning in 1973, for many of those years in key executive roles as head of sales or marketing. More informally, he is Patagonia’s long-time chief storyteller. Vincent helped develop the Footprint Chronicles, the company’s interactive website that outlines the social and environmental impact of its products; the Common Threads Partnership; and Patagonia Books. He currently serves as the company’s Director, Patagonia Philosophy, and is a visiting fellow at the Yale School of Management. He is also a poet whose work has appeared in Best American Poetry. He and his wife, the writer Nora Gallagher, live in Santa Barbara.

Interview Highlights:

  • Patagonia’s approach to marketing and how it’s evolved over time
  • Exploration of the thinking behind Patagonia’s feature-length films
  • How Patagonia intentionally cultivates their brand community
  • Standing up for what you stand for might mean standing against or alienating potential customers and strategic partners
  • Doing what’s right and authentic is good business

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