Nolan Gasser, "Why You Like It: The Science and Culture of Musical Taste" (Flatiron Books, 2019)

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Why do we love the music we love? In Why You Like IT: The Science & Culture of Musical Taste (Flatiron Books, 2019) musicologist Nolan Gasser, architect of Pandora Radio’s Music Genome Project, discusses how psychology, anthropology, history, sociology, and culture combine to define our musical tastes—what he calls “inculturing.” From the Northern California Redwoods to Paris to Africa, from Nashville to New York City, and from medieval music to Phillip Glass to Led Zeppelin to Taylor Swift, Dr. Gasser takes us on a ride through our minds and how they process, understand and, yes, like music.

David Hamilton Golland is professor of history and immediate past president of the faculty senate at Governors State University in Chicago's southland. @DHGolland.

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