LGBTQ+ and Diversity in Marketing

44:37
 
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Manage episode 289548715 series 1947256
Player FM과 저희 커뮤니티의 Neil Wilkins 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.

Neil Wilkins in conversation with marketer and drag queen Connor Banks.

Neil and Connor discuss how we need to consider LGBTQ+ and diversity in our marketing communications. As marketers, business owners, entrepreneurs and in fact as human beings, we can engage confidently with this sensitive topic by being authentic, trying not to judge and by listening openly.

We should never simply cash-in on the topic for vanity branding and we can be confident to ask, listen and talk about this topic because nobody owns it. So let's confidently engage in the debate. The answer could be simply open, human to human communication.

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