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The Bicycle Retailer Transforming Rural America
Manage episode 352788929 series 2924138
This episode’s guest is Benjamin Alexander, the owner of Southwind Cycle and Outdoor, with 2 locations in Kansas. Ben has brought boutique retail to Lola, whose population sits around 5,343. The conversation today will leave the listener with thoughts on serving the needs of every customer that comes in your door, the importance of word of mouth, how brands can support premium products in rural areas, and how important it is to continue to evolve, analyzing expense and margin while adapting operations to stay profitable.
373 에피소드
Manage episode 352788929 series 2924138
This episode’s guest is Benjamin Alexander, the owner of Southwind Cycle and Outdoor, with 2 locations in Kansas. Ben has brought boutique retail to Lola, whose population sits around 5,343. The conversation today will leave the listener with thoughts on serving the needs of every customer that comes in your door, the importance of word of mouth, how brands can support premium products in rural areas, and how important it is to continue to evolve, analyzing expense and margin while adapting operations to stay profitable.
373 에피소드
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