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Monopoly Go! and Baldur’s Gate III: The Hasbro Perspective
Manage episode 435188532 series 2929260
Hasbro is known for iconic properties like Dungeons and Dragons and Monopoly, but is sometimes overlooked as the licensor of incredible video game successes such as Baldur's Gate III and Monopoly Go!
In the last 12 months, Hasbro's licensed games have generated a staggering $3.25 billion, making it the largest entertainment IP licensor in video games, and almost doubling the revenue of the next largest licensor, Disney, which includes powerhouse franchises like Marvel and Star Wars.
David Taylor sat down with Eugene Evans, the Senior Vice President of Digital Strategy and Licensing at Hasbro. In this episode we dive into Hasbro's approach to licensing IP to video game developers and how they’ve successfully transitioned their business from the physical playground to the virtual realm.
We’d also like to thank nSure.ai for making this episode possible! In the gaming industry, protecting revenue from fraudsters is crucial. That’s where nSure.ai comes in. As a proven industry leader, nSure.ai provides scalable payment fraud prevention that’s not just effective but tailored specifically to your needs. To learn more, visit https://www.nsure.ai/contact
If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.
Watch the episode: YouTube Channel
For more episodes and details: Podcast Website
Free newsletter: Naavik Digest
Follow us: Twitter | LinkedIn | Website
Sound design by Gavin Mc Cabe.
361 에피소드
Manage episode 435188532 series 2929260
Hasbro is known for iconic properties like Dungeons and Dragons and Monopoly, but is sometimes overlooked as the licensor of incredible video game successes such as Baldur's Gate III and Monopoly Go!
In the last 12 months, Hasbro's licensed games have generated a staggering $3.25 billion, making it the largest entertainment IP licensor in video games, and almost doubling the revenue of the next largest licensor, Disney, which includes powerhouse franchises like Marvel and Star Wars.
David Taylor sat down with Eugene Evans, the Senior Vice President of Digital Strategy and Licensing at Hasbro. In this episode we dive into Hasbro's approach to licensing IP to video game developers and how they’ve successfully transitioned their business from the physical playground to the virtual realm.
We’d also like to thank nSure.ai for making this episode possible! In the gaming industry, protecting revenue from fraudsters is crucial. That’s where nSure.ai comes in. As a proven industry leader, nSure.ai provides scalable payment fraud prevention that’s not just effective but tailored specifically to your needs. To learn more, visit https://www.nsure.ai/contact
If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.
Watch the episode: YouTube Channel
For more episodes and details: Podcast Website
Free newsletter: Naavik Digest
Follow us: Twitter | LinkedIn | Website
Sound design by Gavin Mc Cabe.
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