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Naavik에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Naavik 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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EA’s Game Plan: Launches, AI, & the Strategic Approach

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Manage episode 443510039 series 2929260
Naavik에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Naavik 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

“AAA is not in crisis; it is in a moment of change.” In this episode, Kate Kellogg, the COO of EA Studios, joins our host, Alexandra Takei, Director at Ruckus Games, to discuss game launches, EA's strategic approach, and how EA staffs and organizes itself to win.

We discuss the challenge of aligning development resources with performance expectations and delve into EA's strategic pillars of Play, Watch, Create, and Connect. We explore why this strategy is not only well-suited for the current gaming market but why it is the optimal choice for EA as well as how franchises (e.g. The Sims, College Football) manifest their expressions of those strategic pillars.

Kate also explains how EA is incorporating AI into its development stack across quality assurance, asset creation, and moderation, plus how EA's talent and culture is supercharging this organization's goals.

We’d also like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/.

If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.

Watch the episode: YouTube Channel

For more episodes and details: Podcast Website

Free newsletter: Naavik Digest

Follow us: Twitter | LinkedIn | Website

Sound design by Gavin Mc Cabe.

  continue reading

361 에피소드

Artwork
icon공유
 
Manage episode 443510039 series 2929260
Naavik에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Naavik 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

“AAA is not in crisis; it is in a moment of change.” In this episode, Kate Kellogg, the COO of EA Studios, joins our host, Alexandra Takei, Director at Ruckus Games, to discuss game launches, EA's strategic approach, and how EA staffs and organizes itself to win.

We discuss the challenge of aligning development resources with performance expectations and delve into EA's strategic pillars of Play, Watch, Create, and Connect. We explore why this strategy is not only well-suited for the current gaming market but why it is the optimal choice for EA as well as how franchises (e.g. The Sims, College Football) manifest their expressions of those strategic pillars.

Kate also explains how EA is incorporating AI into its development stack across quality assurance, asset creation, and moderation, plus how EA's talent and culture is supercharging this organization's goals.

We’d also like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/.

If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.

Watch the episode: YouTube Channel

For more episodes and details: Podcast Website

Free newsletter: Naavik Digest

Follow us: Twitter | LinkedIn | Website

Sound design by Gavin Mc Cabe.

  continue reading

361 에피소드

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