From Artistic Director to Florist With Pearl Watt


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#039 - Florist Pearl Watt shares her small business story. After an extensive career working in the fashion industry, just prior to the pandemic she set up her floristry business, Millefleur. She creates floral designs for weddings and events, together with running workshops.
From a very early age, she realised that she was creative. When she went to school, it was discovered that she had dyslexia. She was good at art and comes from a very artistic family, with both her parents being painters.
On leaving school, she went to the Royal College of Art and studied Fashion & Textiles. She went on to have a 30 year career in the fashion industry working as an Artistic Director with luxury brands such as Givenchy and Max Mara.
In 2019 she decided to leave her job. She had a love for nature and had always arranged flowers at home. Attending a five day course at The Good Florist in Devon set her on her way. And in January 2020, she started her floristry business from home in the Cotswolds.
Then along came the pandemic and she used this time as an opportunity to practise. Now she feels she is 'riding on a flower wave' as things are getting busier. She discusses her floristry style together with the thought process behind her distinctive photography aesthetic and choice of props.
She talks about how she uses Instagram as a marketing tool and how she intentionally curates her Grid. Pearl also discusses the inspiration behind her floral installation for the recent Strawberry Hill Flower Festival.
Listening to this episode, you'll hear how passionate Pearl is about honing your style, standing out from the crowd and not being afraid of taking leaps of faith. At the end of the podcast, you'll discover her practical tips, which I'm sure you'll find very inspiring.
Show notes are available on the My Small Business & Me website:

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