Businesses criticise govt 'one-size-fits-all' vaccine ads


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Businesses are launching their own vaccination campaigns to reach people they say are being over-looked by the government's messaging. At the start of the roll-out, the government set out its vaccine publicity plan - radio and tv ads, endorsements from well-known "champions" and pamphlets with reliable information. But months into the programme, the government's being urged to move away from a one size fits all approach and target the groups lagging behind. Here's political reporter, Katie Scotcher.

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