))
143: SEO Secrets and Scaling as a Solopreneur with Jessica Freeman
Manage episode 424564853 series 3008456
Lisa Anne에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Lisa Anne 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Are you a solopreneur looking to scale your business without bringing on an entire team? In this week's episode, I am thrilled to introduce you to Jessica Freeman, owner of Jess Creatives. As a seasoned website designer and SEO strategist, Jess shares her insights on building a successful solopreneur business and optimizing SEO efforts. Jess Freeman is the creative force behind Jess Creatives. With a background in website and graphic design, Jess started her journey in college and took her business full-time in 2014 when she was just 24 years old. She provides comprehensive web design and SEO services, including hands-on SEO for clients ranging from brick-and-mortar shops to solo business owners. Her story is of hard work, efficiency, and continuous adaptation to the evolving digital landscape. Jess shares that automation tools and software are crucial to managing her business without a larger team. Tools like HoneyBook streamline her client onboarding process, and automated social media management tools like Social Bee help maintain a consistent online presence. Jess emphasizes the importance of having a structured, efficient workflow and not getting bogged down by perfectionism. One of the main focuses of this insightful interview is SEO (Search Engine Optimization). Jess explains that SEO optimizes website content to rank higher in search engine results. This involves using relevant keywords in a natural and non-spammy way, ensuring web pages provide valuable and comprehensive information to users. Jess emphasizes the importance of not relying too heavily on one marketing channel. Whether it’s social media, SEO, or email marketing, diversifying helps ensure business stability. With recent changes on platforms like Instagram and the unpredictable nature of algorithm shifts, having multiple avenues to reach your audience is crucial. We talk about:
…
continue reading
- 00:00 Intro
- 2:35 Jess's Journey: From Photography to Web Design
- 6:49 Managing a Solo Business: Tools and Strategies
- 10:54 Streamlined Client Onboarding Process
- 16:02 Customizing Websites for Clients
- 19:21 Understanding SEO Basics
- 19:46 Common SEO Mistakes
- 20:18 Optimizing Content for SEO
- 21:51 SEO Myths and Misconceptions
- 23:22 Effective Keyword Strategies
- 23:56 SEO Tips and Best Practices
- 29:06 Optimizing Images for SEO
- 32:09 One Piece of Advice Diversifying Your Marketing
- 34:57 Final Thoughts and Resources
- Spotlight Theory: https://spotlighttheory.lisaanne.ca/
- Backlink Boss Guide: https://www.jesscreatives.com/backlink-boss/
- Website - https://www.jesscreatives.com/
- Facebook - https://www.facebook.com/jesscreativesdesign
- LinkedIn - https://www.linkedin.com/in/jessfreeman/
- YouTube - https://www.youtube.com/channel/UCCis0sjz5ma8PQoztJm4Wmg
- Threads - https://www.threads.net/@jesscreatives
- Lisa's Website - https://www.lisaanne.ca
- Agency Website - https://www.stockmedia.ca
- Instagram - https://www.instagram.com/LisaAnneCoaching
- Facebook - https://www.facebook.com/LisaAnneCoaching
- YouTube - http://www.YouTube.com/LisaAnneCoaching
- LinkedIn - www.linkedin.com/LisaAnneCoaching
157 에피소드
공유
