Predicting (and stimulating) business growth through a quality sales strategy, with Enginuity CEO Dan Ducote

Measure Success Podcast

Plenty of businesses measure their growth (or lack thereof) after the fact, via a profit and loss statement. But what if you could measure potential growth before it even happens? That actually is possible — with a high-level sales strategy, in which a company focuses on leading indicators like "quality" sales calls (not just calls).

Our guest this week has built his company using one of those strategies, and he shares details of that process in this episode. Dan Ducote is the CEO of Enginuity Global, a member of Entrepreneurs' Organization and the American Academy of Entrepreneurs. He's also a shareholder of the Green Bay Packers and an owner of a 2020 Kentucky Derby horse.

Tune into the full episode for more about how Dan used his background in sales to build his business, why he's taken business lessons from "The Rookie," advice for recruiting (and keeping) top talent, and more.

Here's a Glimpse of What You'll Learn:

• More about Dan's company, Enginuity Global, and why its inception was relationships-based
• What it means to be "fiscally smart" and why that was so important when Dan was growing Enginuity
• The story behind the significant growth of Dan's company, despite the "worst economic times" Dan had ever lived through
• Why Dan's dad was so disappointed that his son was getting into sales—and how Dan got him to change his mind
• How Dan's sales background has played such an integral role in his business growing as much as it has, plus more about his company's sales program
• The strategy for determining whether a sales call is "quality" at Enginuity
• Dan's advice for attracting and retaining top-notch talent
• The business lesson that Dan took from the Dennis Quaid movie "The Rookie," and how that philosophy has been integrated into his workplace
• How Dan measures success in his business, including the deeper metrics beyond just revenue and profit
• The power of positive intelligence, and how Dan has developed the skill in his own life

Resources Mentioned in This Episode:

• "Give a Damn!: The Ticket to Cultural Change" by Mark Lewis
• "The Dream Manager: Achieve Results Beyond Your Dreams by Helping Your Employees Fulfill Theirs" by Matthew Kelly
• Enginuity Global
• Dan Ducote on LinkedIn
• 40 Strategy
• Contact 40 Strategy
• Carl J. Cox on LinkedIn