Helping Brands Achieve Ambitious Growth with Wunderman Thompson’s Melissa Dorko

Marketing Trends

In an ever-changing landscape mixed with rising customer expectations, a flurry of new channels to play in, and endless amounts of marketing tools, developing a marketing strategy to meet a company's ambitious growth goals can be trying.

“The fast acceleration of change puts a lot of demand on brands and clients to make sure that they're up to date on the best path forward.”

Melissa Dorko is the Chief Growth Officer at Wunderman Thompson, a marketing agency that prides itself on helping some of the world’s biggest brands think outside the box. On this episode of Marketing Trends, Dorko helps tell the story of agency marketing, and how they partner with clients to inspire growth utilizing unique marketing strategies that put an emphasis on data and technology. Enjoy!

Main Takeaways

• Start Slow Before Moving Fast: When you are building relationships with your clients it's important to make sure that you are not diving into the deep end from the beginning. Instead, bring them along slowly. Start with a discovery call and move along to small projects before tackling some of the larger big picture things.
• Data with a Dash of Creativity: Marketers need to be data-driven, but not all your marketing efforts need to strictly be data-driven. Use your data to lead your creative efforts to create materials that not only inspire your audience but resonate with them.
• On a Rocketship: It's important for marketers to understand that growth is not just determined by whether people think of brands or the value that they provide, but also by what they think of them. While brand awareness is always an important goal to any growth strategy, inspiration and brand values are an equally important part of a brand’s growth strategy.

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