Marketing Mixtape with Scott Davis « »
How to Price Based on Value with Chris Do

37:37
 
재생
재생
공유
 

MP3•에피소드 홈
Manage episode 196698852 series 1964045
Player FM과 저희 커뮤니티의 Scott Davis 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.

Emmy award winning director and designer Chris Do joins me to discuss pricing strategy. Chris is the Chief Strategist and CEO of Blind and the Founder of The Futur— an online education platform that teaches the business of design. We cover a lot of ground in this episode including value-based pricing, determing a customer's perceived value, differential pricing ethics, pricing psychology, ultimate versus proximate customer needs, raising prices, the placebo effect, channel conflict, and benefits selling. Whew! Show Notes: The Futur - https://www.thefutur.com/ Blind - https://blind.com/ Chris Do YouTube "How to Price Design Services..." - https://www.youtube.com/watch?v=RKXZ7t_RiOE

25 에피소드