Should I Dance On Instagram To Grow My Coaching Business?

Marketing for Coaches

I received a question recently: Should I dance on Instagram to grow my coaching business? The question is understandable, as many coaches are doing so, but in this episode, I go into why this is the wrong question to be asking, and I explain what the right question is.

Today, I talk about whether there is such a thing as bad press, and I share why you should be asking what you can do to get the result that you want. I talk about why engagement isn’t enough on its own, and I share the six questions you should ask before putting yourself out there in any way, which I call the Six Keys to Creating Connection. I note that the answers to these questions determine the vehicle for your Call to Action.

“You shouldn’t care about engagement unless you know for a fact that increased engagement leads to increased whatever-you-need.”

- Matthew Kimberley

This week on the Book Yourself Solid® Marketing For Coaches Podcast:

• The real purpose of marketing
• What you should ask before enacting any marketing strategy
• The role of engagement in marketing
• The Six Keys to Creating Connection
• Why you need to answer all six questions

Mentioned Resources:

• The Five Things

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